We partnered with Magnolia Bakery soon after they completed a beautiful visual refresh and were pushing to expand from a beloved New York bakery to a coveted national brand. Their first step was announcing nationwide shipping with a CTV campaign that leaned into their NYC roots.

PDA created "The New Yorkers Are Coming", starring Magnolia’s famous real baked goods as adorkable New Yorkers who have just landed in a middle-American kitchen, and can’t quite believe it.

The stop-motion spot aired on Hulu, Paramount+, FX, Hallmark, Bravo, NBCUniversal, ABC, CBS, and YouTube.