CREATIVE
/MADE AT RGA
/MADE AT RGA
THE SUPER BOWL EXPERIENCE ATTENDED BY MILLIONS... IN FORTNITE
In a pandemic year when few people could physically attend the Super Bowl, we were asked to help Verizon promote its 5G network to gamers—while appealing to football fans.
So we created a place where everyone could play, gather, and safely celebrate the Super Bowl together: a super-charged replica of Tampa’s Raymond James stadium in Fortnite, with custom mini games, NFL player metaverse meet-and-greets, and pro player vs pro gamer livestreams on Twitch.
PRESS: NBC, Variety, NY Times, CBS, ABC, Fox, CNBC, USA Today, Forbes, The Gamer, Yahoo Sports, Campaign US, The Drum, AdAge, Adweek, The Drum, Digiday, Muse by Clio
So we created a place where everyone could play, gather, and safely celebrate the Super Bowl together: a super-charged replica of Tampa’s Raymond James stadium in Fortnite, with custom mini games, NFL player metaverse meet-and-greets, and pro player vs pro gamer livestreams on Twitch.
PRESS: NBC, Variety, NY Times, CBS, ABC, Fox, CNBC, USA Today, Forbes, The Gamer, Yahoo Sports, Campaign US, The Drum, AdAge, Adweek, The Drum, Digiday, Muse by Clio
CASE STUDY
40M
Stadium Visitors
#1
Most talked about brand on Twitter during Super Bowl week
3.6B
Impressions
PROMO VIDEO

Largest playable structure ever built in Fortnite Creative

5 custom football-themed mini games

Explorable VIP suites where NFL players hosted live meet-and-greets with fans avatar-to-avatar

Nightly gaming competitions between pro NFL players and pro gamers, streamed on Twitch and hosted by Desus & Mero
INFLUENCER VIDEO