These days, there’s a lot of tension between technology and privacy. Many of us are asking ourselves, “If I dropped dead tomorrow, who would see my embarrassing browser history, nude photos, and other awkward personal data on my iPad?”

The In Case of Death Case is an innovative answer to that popular (and paranoid) question: a limited edition ZUGU iPad case, paired with a Smart Ring that monitors your heart rate, body temp, and blood oxygen, connected to an App that deletes your iPad data the moment you die. So you can take your digital secrets to the grave ;)

Launching this wild invention helped ZUGU explode their brand awareness, prove their obsessive commitment to protection, and achieve social credibility and virality among millions of Gen-Z customers.